Was invited to L'oreal Professionnel's first bloggers' launch.
L'oreal Professionnel may not be a familiar brand to many as the products are not sold off shelf.
However, if u are a regular visitor of the many salons in singapore, then you should be no stranger to the brand, Loreal Professionnel.
For the benefit of those who do not know, Loreal Professionnel is a brand of the professional products division of the Loreal group. The strong belief in Creativity, Innovation and partnership are the reason why the brand and its product are preferred by hair professionals all over the world.
Offering a wide range of professional hair color, treatment, hair styling and home hair care products. The products by Loreal Professionnel can be divided into in salon and home hair care.
During the launch, we were introduced to 7 of the brand's new product.
Let's now go through each product.
1st up, Mythic Oil.
We all know that since many many ancient years ago, people have been using and believe in the goodness of oil, whether is it for their aromatic or medicinal properties. In the past, oil extracted from plants are used to sooth and calm skin as people know and believe strongly in oil's rich, powerful and protective goodness.
Formulated with this strong belief in "oil goodness" that dates many many ancients back, the Mythic oil has been reinvented to suit the lifestyle of many. It is a versatile hair oil that is suitable for all hair types and it helps to control and smoothens hair. The Mythic oil, due to its light weightness and intensely nourishing power, it can be used as "all fix in one" hair oil.
Infused with the goodness of Avocado oil and Grapeseed oil, the Mythic oil is rich in Vitamin A, B1, B2 and D that helps to smooth and nourish hair fibre. It also contain a high concentrate of linoleic acid, one of the most powerful antioxidants in the world which is able to penetrate hair quickly and nourish it deeply.
As mentioned, the mythic oil is a "all fix in one" hair oil:-
- Use it as Pre Shampoo oil, and it will help retain moisture and hair will feel softer and stronger after wash. Simply apply on dry hair before shampoo.
- Use it as a Blow dry Protective oil, the mythic oil not only protects hair from the heat, it's moisturizing texture facilitates the blow dry, leaving hair instantly detangled, smooth, supple, soft and intensely shiny.
- Use it as an finishing oil, the mythic oil seals the blow dried and styled look, provide shine and prevent split and dry ends, delivering frizz control.
-Use it as a mid day restoration oil, it helps with the reconditioning your hair need during the day, giving it a quick nourishing fix which allows your hair to feel soft, silky and supple immediately.
Impressed? Wait till you hear the results.
Combining the goodness and richness of the two natural oils, Avocado and Grape seed oil, the Mythic oil has not only the ability to Deeply nourish, provide intense shine, long lasting anti frizz protection and suppleness of the hair, its light weightness and anti humidity allows hair to stay styled and look as if you have just step out of the house.
My thought on the Mythic Oil:
Although, i'm been gave the Mythic oil for about a month, to be honest, it didn't gave me a really good impression as it's light weightness did not really help to tame my bleached ends. However, it was till one week away when i went to Salon Vim to get rid of my bleached ends. Therefore, i no longer need anything super oily *grin*.
As i have a constant habit of wanting to change how my hair look, hair coloring became a habit. This led to flat, dry and dull hair, and caused me to want to color my hair even more, creating more havoc for myself. However, after using the Mythic oil of a week, my hair had became shiner, smoother and looking more healthy. The lightness of the oil did not weigh my hair down making it look even flat and most importantly, it did not cause me super oil hair.
The Mythic Oil is used after my shower. i simply just remove excess water from my hair and when my hair is still wet, i take 3 pumps of the mythic oil and apply it even at the ends of my hair no higher than my ear. Then leave my hair to dry naturally while i do my makeup so after about 15 mins, i simply comb my hair through and blow dry.
No tangles no breakage no frizz hair.
2nd product of this post, actually 4 products in total, They are the
Riche Macadamia and Couleur Botanique from Serie nature.
And, Serie Nature is where Science meets Nature.
Serie Nature was created by Loreal professionnel in 2007 to respond to a growing demand for hair care in the natural care market. This was in respond to woman who are concerned about their environment but at the same time not ready to compromise the effectiveness of the products.
Series Nature believes in combining the best of Loreal professionnel's hair car know hows with the touch of nature. Aiming to maintain the quality of a professional shampoo, while enriching their formulas with nature ingredients.
Making the difference by not only formulating formulas that are paraben free and silicon free,the packaging found on the products of Serie Nature are produced with vegetable inks and responsibly sourced papers which are recyclable.
As important as our environment, the quality of the haircare in serie nature are also of top priority. Loreal professionnel has/will gradually introduce more respectful formulas with unique textures and fragrances and delivers hair with luxurious results.
And here are the two new products from the Serie Nature.
1st, Riche Macadamia.
Infused with macadamia nut oil, the riche macadamia is a thirst quenching shampoo and treatment for dry hair. The Riche Macadamia range targets dry hair to restore softness, nourishment without weighing hair down.
As mentioned before in my previous post, Sulfate is a cleansing agent found in many shampoo. The Sulfate is replaced by a gentle cleansing agents of plant origin. These cleansing agent creates a rich form, more gentle and more tolerant.
2nd, Couleur Botanique.
Like the riche macadamia, the Couleur Botanique is infused with active linseed oil that actively helps with protecting and preserving color treated hair.
Linseed oil is used for its polymer properties on its own or to resins and solvents when mixed with other oils. Rich in Omega 3, linseed oil also has many medical benefits. Linseed oil forms an aqua-protective film around the hair fibre that helps preserve radiance and color.
Both the Riche Macadamia and Couleur Botanique comes with an Exclusive In Salon Service each.
Apart from Riche Macadamia and Couleur Botanique, Serie Nature has get a full range of other products targeted at different haircare problems.
My thought on the Riche Macadamia and Couleur Botanique products:
As mentioned for a gazillion times, i have got dry, bleached and very damaged hair. Therefore, Riche Macadamia is my first choice of shampoo as its designed and formulated for dry hair. After using the Riche Macadamia shampoo and hair mask, my hair did felt soft and smooth. However, i realized that my hair get very oily, shiny and flat at the end of the day. Although my ends are nice and soft but the shampoo is too rich for my roots.
I was told by Gary after visiting his salon at shampoos that lock in color, also lock in moisture. So i changed my Shampoo to the Couleur Botanique shampoo. Although it sounded like i'm defeating the purpose of the Couleur Botanique shampoo, but true enough it did helped with my oily roots issue and did not cause my hair to be dry and frizz. And for my ends, I'm still using the Riche Macadamia mask as a daily rinse off hair treatment after i shampoo my hair. So my Flat hair and dry ends issues are solved by putting 2 products from different ranges together.
And now, the last two products of this post, The Super Style Heroes by Tecni.art
Ever wondered how models in those editorial shoots have super big hair?? That's because they have the whole "kitchen sink" in that fluffiness.
So what can used to shape your hair at home, as neat as those big hair and as cool as those stylish looking model?
Meet the Super Dust and Bad Mud.
Super Dust is a powder form styling product that allows volume with a matte effect.Simply dust some of the Super dust directly on hair or on hand and spread it over the mid lengths or ends, take big sections and gently back comb hair with finger and run hair to create volume.
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| Model after Super Dust. |
Bad Mud, is in the other hand a creamy textured clay that help mold hair to construct you desired style.
All we need is a nut sized amount of Bad Mud, warm it between hands and spread on dry or damp hair to create desired look.
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| Model after Bad Mud |
In today's industrialized market, hair products can be easily purchased off the shelves of super markets and drugstore. But like the saying goes, The hair is the richest ornament of a person. It is important to find the correct haircare and styling product to allow your hair to look its best. Although professional product maybe a little more expensive and a little hard to access as they are only available in salons but with the advise of professional hair stylist, the chance of purchasing a product that does not suit your current hair issue is slimming. Giving your hair that everyone will die for look, i'm sure it's worth the money and time.
So for more information on Loreal Professionnel products, visit them at their facebook page:
Till next time, Stay beautiful!